Radically, the politicians started speaking directly to the largest possible population of the country in order to throw light upon the strategies framed by them and how they planned to implement their policies. Not only this, but also, they made attempts to re-unite the nation by mentioning all the conflicts they were aware of, and how certain issues could be resolved. The reason their attempts were impactful was because they aspired to help people and confederate the nation. On the other hand, politicians today do talk about the aforementioned tactics, but at the same time have a self-centered motive behind it. In order to convince their audience, they make use of persuasive language. What they say may not be substantial for the listeners, but their use of language persuades the audience into believing that the speaker’s words are of great significance.
The politicians use assumptive adverb openers in order to trick the listeners into agreeing with the speaker. They start with talking about a fact that is easily acceptable, followed by a statement that they desire to be accepted, or vice versa. Use of words like “obviously” and “naturally” is a good example to support the above-mentioned statements. Also, by claiming that only a stupid person would be likely to disagree with the speaker, the politicians effectively prevent the listeners from disagreeing. Other than this, the politicians use pauses in their speeches to make an impact on the listeners’ minds. This increases tension and creates a sense of drama. However, if this isn’t used in the right manner, it creates disillusionment. Use of body language is also an effective way of emphasizing on the pauses. Making eye contact with the audience while making a pause is also, very effective.
Back then, if the public was promised of any sort of service to be provided, they did not have to question the speaker, customarily. The politicians most often did not fail to do what they said, and so people could see the authenticity in their words. But, on the contrary, the promises that are made today are frequently broken. Yet, some people are entirely convinced by the tales of the politicians. Although, they may be aware of the fact that the same person giving the speech has failed to reach up to the people’s expectations in the past, yet, they are somehow indoctrinated by the persuasive language of the speaker. The politicians make use of future language in order to draw the attention of the listeners away from the past or the present. The audience is forced to imagine their future for a short period of time in order to reduce the effect of their previous thinking. The politicians use words like “just” and “suppose” in order to make the audience think about the future, from a different point of view.
Another way of convincing the crowd into having faith in the speaker is to showcase the negative qualities of the opposing politicians. The politicians repeatedly take advantage of the fact that everyone commits mistakes and talk for hours about how incapable the other candidates are, only to show the audience that they are concerned about it and that they would do anything and everything to fix it. However, the politicians back then did not take advantage of any such situations, but mostly tried to help fix the problem before commenting on it or giving their personal opinion about the other candidates. The politicians make use of perceptual language in order to avoid situations where their comments about other politicians are questioned. They do not claim to have the most accurate judgment because they are aware of the fact that it may cause conflicts at a later point in time. Instead, they use words and phrases such as “it seems like” or “appears” in order to make sure that the listeners know that the speaker is talking about his perception only.
In addition to this, the politicians try to prove their point by vocalizing confidently. This creates an impression of the speaker being highly positive about his speech and that he is dauntless. The tone of the speaker does affect the listener’s judgment and hypothesis. A clever politician always tries to impress the audience with his confidence and his aggression towards what according to his audience is wrong. Confidence while having a conversation with one person, or more than one person plays a very important role in portraying how the speaker feels about his speech and how sure he is about his point and himself. Confidence, accompanied by aggression towards the negative concern is highly appreciated by the electorates. His tone when he talks about such things is that of anger and he speaks loudly in order to emphasize his point. The listeners look for the mutual understanding and once they recognize the fact that the speaker is supporting their perspective, they feel connected and are tempted to support him back. Even though the politician doesn’t always agree with the general public’s opinion, he needs to show that he does comprehend their speech and tries to make use of his power of persuasion to make them believe that he will help them end the crisis. He tries to be the voice of his audience and convince them into believing that he is the only deserving leader for them. All the candidates make use of the public’s opinion regarding certain issues and confidently give back the kind of response they know their listeners would want to receive.
The bottom line is that the role of persuasive language in political speeches is highly substantial and affects the audience’s conceptions, extensively.
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